privacy policy

Policy version: 1st February 2026

www.tumblingdice.co.uk (our website) is provided by Tumbling Dice Ltd (“we”, “our” or “us”). We are the controller of personal data obtained via our website, meaning we are the organisation legally responsible for deciding how and for what purposes it is used.

We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share any information relating to you (your personal data) in connection with your use of our website. It also explains your rights in relation to your personal data and how to contact us or a relevant regulator in the event you have a complaint.

We collect, use and are responsible for certain personal data about you. When we do so we are subject to the UK General Data Protection Regulation (UK GDPR).

Given the nature of our website, we do not expect to collect the personal data of anyone under 18 years old. If you are aware that any personal data of anyone under 18 years old has been shared with our website, please let us know so that we can delete that data.

This privacy policy is divided into the following sections:

What this policy applies to
Personal data we collect about you
How your personal data is collected
How and why we use your personal data
Marketing
Who we share your personal data with
How long your personal data will be kept
Transferring your personal data out of the UK
Cookies and other tracking technologies
Your rights
Keeping your personal data secure
How to complain
Changes to this privacy policy
How to contact us
Do you need extra help?

What this policy applies to

This privacy policy relates to your use of our website only.

Throughout our website we may link to other websites owned and operated by certain trusted third parties. Those third-party websites may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to those third-party websites, please consult their privacy policies as appropriate.

Personal data we collect about you

The personal data we collect about you depends on the activities carried out through our website. We will collect and use the following personal data about you:

your name and contact information, including email address and company details
your activities on, and use of, our website

You must provide this personal data to request us to contact you, unless we tell you that you have a choice.

Sometimes you can choose if you want to give us your personal data and let us use it. Where that is the case, we will tell you and give you the choice before you give the personal data to us. We will also tell you whether declining to share that personal data will have any effect on use of our website or any services on it.

We collect and use this personal data for the purposes described in the section “How and why we use your personal data” below.

How your personal data is collected

We collect personal data from you:

directly, when you enter or send us information, such as when you contact us (including via email) and post material to our website.
indirectly, such as your browsing activity while on our website. We usually collect this information using the technologies explained in the section on Cookies [and other tracking technologies] below.

How and why we use your personal data

Under data protection law, we can only use your personal data if we have a proper reason, for example:

where you have given consent
to comply with our legal and regulatory obligations
for the performance of a contract with you or to take steps at your request before entering into a contract
for our legitimate interests or those of a third party

A legitimate interest is when we have a business or commercial reason to use your personal data, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. You can obtain details of this assessment by contacting us (see ‘How to contact us’ below).

The table below explains what we use your personal data for and why.

  
        What we use your personal data for
        Our reasons
      
        Enforcing legal rights or defend or undertake legal proceedings
        
          Depending on the circumstances:

          — to comply with our legal and regulatory obligations

          — in other cases, for our legitimate interests, i.e. to protect our business, interests and rights
        
        Customising our website and its content to your preferences based on a record of your selected preferences or on your use of our website
        
          Depending on the circumstances:

          — your consent as gathered by the separate cookies tool on our website — see "Cookies and other tracking technologies" below

          — where we are not required to obtain your consent and do not do so, for our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you at the best price

          If you have provided such consent, you may withdraw it at any time (this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn).
        
        Retaining and evaluating information on your recent visits to our website and how you move around different sections of our website for analytics purposes to understand how people use our website so that we can make it more intuitive or check our website is working as intended
        
          Depending on the circumstances:

          — your consent as gathered by the separate cookies tool on our website — see "Cookies and other tracking technologies" below

          — where we are not required to obtain your consent and do not do so, for our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you at the best price

          If you have provided such consent, you may withdraw it at any time (this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn).
        
        Communications with you not related to marketing, including about changes to our terms or policies or other important notices
        
          Depending on the circumstances:

          — to comply with our legal and regulatory obligations

          — in other cases, for our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you at the best price
        
        Protecting the security of systems and data used to provide the services
        
          To comply with our legal and regulatory obligations.

          We may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations. In those cases our reasons are for our legitimate interests, i.e. to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us.
        
        Statistical analysis to help us understand our customer base
        For our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you at the best price
      
        Updating and enhancing customer records
        
          Depending on the circumstances:

          — to perform our contract with you or to take steps at your request before entering into a contract

          — to comply with our legal and regulatory obligations

          — where neither of the above apply, for our legitimate interests, e.g. making sure that we can keep in touch with our customers about existing orders and new products
        
        Disclosures and other activities necessary to comply with legal and regulatory obligations that apply to our business, e.g. to record and demonstrate evidence of your consents where relevant
        To comply with our legal and regulatory obligations.
      
        Marketing our services to existing and former customers
        
          For our legitimate interests, i.e. to promote our business to existing and former customers.

          See 'Marketing' below for further information.

What we use your personal data for	Our reasons
Enforcing legal rights or defend or undertake legal proceedings	Depending on the circumstances: — to comply with our legal and regulatory obligations — in other cases, for our legitimate interests, i.e. to protect our business, interests and rights
Customising our website and its content to your preferences based on a record of your selected preferences or on your use of our website	Depending on the circumstances: — your consent as gathered by the separate cookies tool on our website — see "Cookies and other tracking technologies" below — where we are not required to obtain your consent and do not do so, for our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you at the best price If you have provided such consent, you may withdraw it at any time (this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn).
Retaining and evaluating information on your recent visits to our website and how you move around different sections of our website for analytics purposes to understand how people use our website so that we can make it more intuitive or check our website is working as intended	Depending on the circumstances: — your consent as gathered by the separate cookies tool on our website — see "Cookies and other tracking technologies" below — where we are not required to obtain your consent and do not do so, for our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you at the best price If you have provided such consent, you may withdraw it at any time (this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn).
Communications with you not related to marketing, including about changes to our terms or policies or other important notices	Depending on the circumstances: — to comply with our legal and regulatory obligations — in other cases, for our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you at the best price
Protecting the security of systems and data used to provide the services	To comply with our legal and regulatory obligations. We may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations. In those cases our reasons are for our legitimate interests, i.e. to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us.
Statistical analysis to help us understand our customer base	For our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you at the best price
Updating and enhancing customer records	Depending on the circumstances: — to perform our contract with you or to take steps at your request before entering into a contract — to comply with our legal and regulatory obligations — where neither of the above apply, for our legitimate interests, e.g. making sure that we can keep in touch with our customers about existing orders and new products
Disclosures and other activities necessary to comply with legal and regulatory obligations that apply to our business, e.g. to record and demonstrate evidence of your consents where relevant	To comply with our legal and regulatory obligations.
Marketing our services to existing and former customers	For our legitimate interests, i.e. to promote our business to existing and former customers. See 'Marketing' below for further information.

Marketing

We will use your personal data to send you updates (by email, text message, telephone or post) about our products and services, including exclusive offers, promotions or new products and services.

We have a legitimate interest in using your personal data for marketing purposes (see above ‘How and why we use your personal data’). This means we do not need your consent to send you marketing information.

If we change our marketing approach in the future so that consent is needed, we will ask for this separately and clearly. You have the right to opt out of receiving marketing communications at any time by:

contacting us at opt-out@tumblingdice.co.uk

We may ask you to confirm or update your marketing preferences if you ask us to provide further products and services in the future, or if there are changes in the law, regulation, or the structure of our business.

We will always treat your personal data with the utmost respect and never sell or share it with other organisations for marketing purposes.

For more information on your right to object at any time to your personal data being used for marketing purposes, see ‘Your rights’ below.

Who we share your personal data with

We routinely share personal data with:

other third parties we use to help us run our business, e.g. website hosts and website analytics providers

We or the third parties mentioned above occasionally also share personal data with:

our and their professional advisors (such as lawyers and other advisors), in which case the recipient of the information will be bound by confidentiality obligations
law enforcement agencies, courts, tribunals and regulatory bodies to comply with our legal and regulatory obligations
other parties that have or may acquire control or ownership of our business (and our or their professional advisers) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency—usually, information will be anonymised but this may not always be possible. The recipient of any of your personal data will be bound by confidentiality obligations

How long your personal data will be kept

We will not keep your personal data for longer than we need it for the purpose for which it is used.

Transferring your personal data out of the UK

Countries outside the UK have differing data protection laws, some of which may provide lower levels of protection of privacy.

It is sometimes necessary for us to transfer your personal data to countries outside the UK. In those cases, we will comply with applicable UK laws designed to ensure the privacy of your personal data.

Under data protection laws, we can only transfer your personal data to a country outside the UK where:

the UK government has decided the country ensures an adequate level of protection of personal data (known as an ‘adequacy regulation’) further to Article 45 of UK GDPR
there are appropriate safeguards in place, together with enforceable rights and effective legal remedies for you, or
a specific exception applies under relevant data protection law

Where we transfer your personal data outside the UK, we do so on the basis of an adequacy regulation or (where this is not available) legally approved standard data protection clauses recognised or issued further to Article 46(2) of UK GDPR. In the event we cannot or choose not to continue to rely on either of those mechanisms at any time we will not transfer your personal data outside the UK unless we can do so on the basis of an alternative mechanism or exception provided by UK data protection law and reflected in an update to this policy.

Any changes to the destinations to which we send personal data or in the transfer mechanisms we rely on to transfer personal data internationally will be notified to you in accordance with the section on ‘Changes to this privacy policy’ below.

Cookies [and other tracking technologies]

A cookie is a small text file which is placed onto your device (e.g. computer, smartphone or other electronic device) when you use our website. We use cookies on our website. These help us recognise you and your device and store some information about your preferences or past actions.

Your rights

You generally have the following rights, which you can usually exercise free of charge:

  
        Your right
        What it means
      
        Access to a copy of your personal data
        The right to be provided with a copy of your personal data
      
        Correction (also known as rectification)
        The right to require us to correct any mistakes in your personal data
      
        Erasure (also known as the right to be forgotten)
        The right to require us to delete your personal data—in certain situations
      
        Restriction of use
        The right to require us to restrict use of your personal data in certain circumstances, e.g. if you contest the accuracy of the data
      
        Data portability
        The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations
      
        To object to use
        
          The right to object:

          — at any time to your personal data being used for direct marketing (including profiling)

          — in certain other situations to our continued use of your personal data
        
        Not to be subject to decisions without human involvement
        
          The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you.

          We do not make any such decisions based on data collected by our website.
        
        The right to withdraw consents
        
          If you have provided us with a consent to use your personal data, you have a right to withdraw that consent easily at any time.

          You may withdraw consents by emailing opt-out@tumblingdice.co.uk.

          Withdrawing a consent will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn.

Your right	What it means
Access to a copy of your personal data	The right to be provided with a copy of your personal data
Correction (also known as rectification)	The right to require us to correct any mistakes in your personal data
Erasure (also known as the right to be forgotten)	The right to require us to delete your personal data—in certain situations
Restriction of use	The right to require us to restrict use of your personal data in certain circumstances, e.g. if you contest the accuracy of the data
Data portability	The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations
To object to use	The right to object: — at any time to your personal data being used for direct marketing (including profiling) — in certain other situations to our continued use of your personal data
Not to be subject to decisions without human involvement	The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you. We do not make any such decisions based on data collected by our website.
The right to withdraw consents	If you have provided us with a consent to use your personal data, you have a right to withdraw that consent easily at any time. You may withdraw consents by emailing opt-out@tumblingdice.co.uk. Withdrawing a consent will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn.

For further information on each of those rights, including the circumstances in which they do and do not apply, please contact us (see ‘How to contact us’ below). You may also find it helpful to refer to the guidance from the UK’s Information Commissioner on your rights under UK GDPR.

If you would like to exercise any of those rights, please email, call or write to us—see below: ‘How to contact us’. When contacting us please:

provide enough information to identify yourself (your full name, address and customer or matter reference number) and any additional identity information we may reasonably request from you, and
let us know which right(s) you want to exercise and the information to which your request relates

Keeping your personal data secure

We have appropriate security measures to prevent personal data from being accidentally lost or used or accessed unlawfully. We limit access to your personal data to those who have a genuine need to access it.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

How to complain

Please contact us if you have any queries or concerns about our use of your personal data (see below ‘How to contact us’). We hope we will be able to resolve any issues you may have.

You also have the right to lodge a complaint with the Information Commissioner. They may be contacted using the details at https://ico.org.uk/make-a-complaint or by telephone: 0303 123 1113.

Changes to this privacy policy

We may change this privacy policy from time to time. When we make significant changes, we will take steps to inform you by including a prominent link to a description of those changes on our website for a reasonable period.

How to contact us

You can contact us and/or our Data Protection Officer by post, email or telephone if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law or to make a complaint.

Our contact details are shown below:

Our contact details:
Tumbling Dice Ltd
enquiries@tumblingdice.co.uk

Our Data Protection Officer’s contact details
Mia Denos
mia@tumblingdice.co.uk

Do you need extra help?

If you would like this policy in another format (for example audio, large print, braille) please contact us (see ‘How to contact us’ above).